Islensk

A Danish design graduate, Hugrún Ívarsdóttir designs the style of the Islensk brand, which has taken the slogan "From national heritage to design."

Traditional patterns are indeed at the heart of the brand's blankets, table runners, napkins and tea towels, which also offer a wide range of metal lucky charms, imbued with magical powers (Thor's hammer, the Viking compass) or simply decorative.

Islensk is based in Akureyri, the country's second largest city (14,000 inhabitants), on the island's north coast.